FireBot was designed not only to stop stovetop fires.
But also designed to sell.

We created FireBot to solve a huge problem, stop out of control Stovetop Fires
It’s affordable
Easy to install
And works beyond expectations

So, we made it to the 85% of new products that function as prescribed.
But out of that group most fail for the simple reasons, a great idea but no one will buy it because, too expensive, no marketing or sales plan or a product but may be before it’s time, say like the internet without computers.

FireBot, if brought to life, good for the investors, the company, plus customers.
But the real question can we sell 10,000 FireBots, 100,000, 1,000,000…Even More.

The danger of fires are present every day.
Over 170,000 stovetop fires per year reported by the NFPA that require a Fire Department response.  They cause 1.1 billion dollars in damages, 500 deaths, 5000 injuries, and the cause of half of all residential fires per year. There another 4.7 million fires that were close to being out of control but the occupants were able to contain the fire with minimal damage without calling emergency services.

That averages to $6,470 damage per fire. Occupants lose in death, injury inconvenience and deductibles. Insurance companies lose on claims. Fire Departments loose on expenses. A $165 device could have prevented all of the above. FireBot makes all the sense in the world.

We have the demand, the fear, the pain, a stovetop fire can cause. But we also designed FireBot to have a push/pull effect on the consumer. Not only are the reasons good to purchase a FireBot but also we have help. FireBot’s UL certification capability will enable insurance companies to give premium discounts making FireBot free. Fire Departments with a million and half firefighters will recommend. Fire Marshalls will be able to write FireBots into building codes, so now you’re required to have one. Makes sales easy.

We see FireBot getting to scale very quickly; we will rate the following sales avenues with by speed to market, volume/revenue, customer group and methodology to place sales. This is how we make money.

 

Fire Restoration Companies
Speed to Market-Immediate. Volume-16,000 units. Revenue-$2 Million

Fire occurs on kitchen stovetops over 170,000 times per year. Fire Restoration companies repair these damages. It would be a great time to finish off the kitchen rebuild with a FireBot to insure a stovetop fire would never happen again. FireBot would protect homes from stovetop fires, effectively reducing the risk of smoke, flame, and water damage. If even 10% of homeowners want the protection of FireBot, that would result in sales of 16,000 units per year. Guaranteed $2 million in sales per year. Our ace in the hole.

Plus
Not only would they be local onsite retailers for fire restoration, but also as a local sales representative, selling and installing Firebots to individuals and Apt and Condo management companies to prevent future fires, enabling them to have a good revenue stream in-between restoration jobs.

 

Apartments and Condos
Speed to Market-2-6 months. Volume-100,000 units. Revenue-$16.5 Million

Our primary sales focus will be on apartment and condominium management. With an initial sales target of only 10,000 units, purchase orders from only a few medium to large property management companies will allow us to reach our business goals, reach profitability, and scale our manufacturing and sales efforts to grow the company exponentially. With 30 million units we could very quickly reach 100,000 sales or more. i.e we are talking to a one management company with 25,000 units under roof.

 

Retirement and Assisted Living Housing
Speed to Market-2-6 months. Volume-100,000 units. Revenue-$16.5 Million

Very similar market to Apts and Condos only the risk is much higher and very real.

 

Online Sales-Individual Housing
Speed to Market-4-8 months. Volume-10,950 units. Revenue-$1.85 Million

eBay, Amazon Alibaba, our own e-commerce site. Can we sell 30 FireBots a day equal to 10,950 units? With the right mix of advertising, social media, talk shows and recommendations, yes easy.

 

Range Hood Manufactures
Speed to Market-12-18 months. Volume-50,000 units. Revenue-$8.25 Million

There were 614 thousand new houses sold in the U.S. in 2017. If range hood manufactures were to incorporate FireBots in their Range Hoods they would make more money with each unit sold and so would we.

 

Big Box Stores
Speed to Market-12 months. Volume-48,000 units. Revenue-$7.9 Million

Mass market consumer sales in big box stores. Together, Home Depot and Lowes have over 4,000 locations. Anyone in the country could purchase FireBot. FireBot is easily installed – 4 screws for the housing, magnets attached to the nozzle bar, allows installation in minutes to any range hood. Perfect for the do-it yourself market. If each store sold one FireBot per month that would generate 48,000 units sold per year or $5,760,000 in gross profit. We believe that number would be higher, as 35 million smoke alarms are sold each year comparable as a similar fire safety device

 

Marine and RV
Speed to Market-6-10 months. Volume-5,000 units. Revenue-$825 K

We are protecting expensive items from total destruction worth thousands of dollars that have optional cup holders costing more than a FireBot.

 

Alarm Companies/Home Automation
Speed to Market-6-10 months. Volume-60,000 units. Revenue-$9.9 M

FireBot’s Z-Wave communication is easily programmed into existing control panels. FireBot, as an extra device to sell and install, is a great for added revenue to be included with every system sold. Good for the 13 billion dollar industry. Let’s be conservative – 1 sold each month by 5,000 alarm salespeople equals 60,000 units sold per year, or a $7 million gross profit per year.

 

How to invest:

To find out more and to invest we have two password-protected portals

First Portal: applebutter

Second Portal: applejam

We are SEC 506B registered with a Private Placement Memorandum

Under 506B we cannot mass advertise but must communicate one on one with investors. We actually prefer it this way.

 

Thanks,

Mark Baldino, CEO
703-906-3154
mark@firebotsuppression.com